RE: SAGA MCap History.1 Feb 2021 00:05
Since the floatation, management has struggled to define the business proposition. It has added and dropped products to cross sell, lost market share and is hindered by lack of investment in technology. A high debt burden reduced flexibility.
Meanwhile, the insurance world has changed. IMotor is in a structural decline with driverless cars coming into view. That is likley to lead to consolidation while there is still some time. The distribution has changed with the advent of Price Comparison Websites (PCW) making selling direct a challenge. The Over 50s client base is growing more adept at using this medium to buy insurance, a commodity, and will shop for the best deal. [Btw, I ended up being a Saga customer last September but only found out afgter I had bought a policy using Go Compare. Again btw, I am in the Saga target client base}.
To assure you, I am on your side as a buyer of the Stock, I bought more stock last week at 260p. My hope is that RDH will focus the business, selling off parts that dont fit the proposition of serving the over 50s for travel and leisure . Going back to the roots. Underwriting motor insurance is not necessary but building the saga brand is importance. The equity raise gives time to re-focus, reduce debt and get the ships sailing. That gives me a target price of £5.30. You will see that i do not recognise the insurance business at goodwill value because I doubt if some one will buy it for a 9.9% return unless there are huger synergies to get it to a mid-teens return.
I am sure, and hope, we will continue to engage in this discussion and learn from each other.
Regards
ValueWise