Bloomberg Win28 Nov 2019 07:35
Now that yesterday's excitement is over I've re read the posts by the company and IM. The bit that caught my eye is the reference to the deal being "significant" for BIRD. Does that mean it's significant financially (if so given the rules for issuing an RNS it's just repeating the obvious) or that it lends great credibility to the BIRD offering in the marketplace or something else? I know what a small, medium and large deal is because IM defined those terms over a year ago... but "significant? Could it be a multiple of large? If so it would imply positive cashflow and breakeven in one go with one contract; a significant turning point indeed.
One small itch was scratched again by "Blackbird drives major awareness, engagement and reach for brands in the sports, esports, news, entertainment, enterprise and public sectors. Customers include A+E Networks, IMG, Deltatre, NRL, Peloton, TownNews and the U.S. Department of State." I do see why all but one of these names is mentioned but Peloton is so far outside of the proven successful clients that it suggests a serious lack of judgement by the writer.