RE: Maxwell?3 Jul 2019 11:27
https://shandp.com/why-is-ip-important-to-you/
''Intellectual Property (“IP”) is a broad term used to describe intangible property resulting from a creative act or process. This typically includes patents, trade marks, designs and copyright. This is in contrast to tangible property such as land, buildings, factories, vehicles, raw materials, etc. However, just because something is intangible, it doesn’t make it any less valuable. In fact the opposite is often true.
An IP can be the most valuable asset of a business.''
''Whether a multi-national pharmaceutical giant or a regional restaurant chain, every business is affected by IP.
By its nature, a business’s IP is unique to it. It could be an invention, an innovative process, a product design, branding or a combination of all of these. Ultimately, your IP creates a market advantage and sets your business apart from others.''