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They are still sells. I also bet we never see a breakdown of the individual deal payments. Take for example seed, I reckon they get a 1p a month paid once a year so would be surprised if for example seed revenues are significant. Let's see what the breakdowns that are given and let the market decide the size of this hockey stick...
Have to say was in the Bournemouth House of Fraser the last couple of days. What a disgrace, what was a beautiful store is now filled to the floors with trolleys of clothes, not much in the way of presentation that used to be th case. The final embarrassingly cringeworthy item to note was that in a bid to attract the younger clientele they were pumping awful Grime music throughout the store and even in the cafe restaurant at the top where it was embarrassing watching the mainly retired clientele listen to such rubbish. Oh and the store had no customers less than 40 (I was probably the youngest at that point) so the rubbish grime music was repelling me rather than pulling in punters I'd suspect.
Need to see revenues. If SoH actually gave them the share price would be commensurate with the amount of revenue. Simples. BUT THERE ARE NEVER ANY REVENUES STATED. That is why the share price is where it is. I'm sure any new investors will want 40p or 50p investments/placements