This may help your decision to buy.9 Jul 2015 09:39
4 Consumer Stocks Set To Post Stellar Returns: Unilever plc, WM Morrison Supermarkets PLC, DFS Furniture PLC And Findel plc
By Peter Stephens | Fool.co.uk – 1 hour 45 minutes ago
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Companies:
SHS Findel plcWm. Morrison Supermarkets plc
RELATED QUOTES
Symbol Price Change
DFS.L 269.25 -1.25
FDL.L 201.06 +0.06
MRW.L 166.30 -1.10
ULVR.L 2,780.00 +3.00
UL 42.55 -0.16
Image: Unilever plc. Fair Use.
Most consumer goods companies fall into one of two camps: cyclical or defensive. The former, of course, indicates that the goods that the company sells are either not necessary or are a luxury purchase which can be avoided during challenging economic periods. The latter, meanwhile, are day-to-day items which are required and people could not do without.
Clearly, companies focused on necessity products such as food and clothing are likely to offer more stable financial performance than their cyclical peers. However, at the same time, cyclical companies can offer more upside in the long run - as long as you are able to stomach above-average volatility. Therefore, a mix of the two can prove to be a prudent and logical way forward for Foolish investors.
Cyclicals
With the UK economy continuing to go from strength to strength, cyclical consumer goods companies such as furniture seller, DFS (LSE: DFS), and Express Gifts owner, Findel (LSE: FDL), are on the up. Both companies are forecast to increase their earnings at a rapid rate, with DFS's bottom line set to rise by 16% next year and Findel's by as much as 21% in the current year. Clearly, such strong growth rates could act as positive catalysts on the share prices of the two companies, since they are at least double the growth rate of the wider index.
Despite this, both DFS and Findel trade on low valuation multiples, which indicate that they offer wide margins of safety. This appears to swing the risk/reward ratio in the investor's favour, with DFS having a price to earnings growth (PEG) ratio of just 0.8 and Findel's being even lower at 0.4. As such, and while they are cyclical businesses, they appear to be worth buying at the present time.