RE: more shakes to come on this, too much held from the 500 regions23 Mar 2023 12:40
Asos has released a Press Released if you haven't read yet (obviously heading in the right direction to expand customer base and products etc) -
"ASOS expands Face + Body range as viral trends and products drive demand":
"Clean Girl trend on TikTok fuels demand for multi-tasking products and sales of The Ordinary Glycolic Acid 7% Toning Solution increase by over 130% YoY after going viral.
Face + Body range expanding beyond 200 brands, with MALIN+GOETZ, drybar and The Beauty Crop launching on ASOS in April and May.
Experiential pop-up featuring interactive sample vending machine to visit Liverpool, London and Manchester this week.
London, Thursday, 23 March 2023 – Viral TikTok trends are driving demand among 20-somethings for certain Face + Body ranges and specific products according to data from ASOS. The #cleangirlaesthetic hashtag (encapsulated by dewy skin, rosy cheeks and minimalist makeup) has had 2.9 billion views on TikTok and made lip oils and products that can be used for multi-tasking, such as blushers, a huge trend. ASOS has seen a sales of cream blushes grow by over 600% in the last 6 months.
The ‘TikTok effect’ is also dramatically fuelling demand for individual products. Sales of The Ordinary Glycolic Acid 7% Toning Solution are up 130% year-on-year in the last six months after the product went viral last year"...
ASOS will hit the road to highlight its expanding Face + Body range with experiential pop-ups visiting Liverpool, London, and Manchester.
Visitors to the pop-ups will be able to use an interactive vending machine to get free product samples tailored to their needs and interests. The event is being supported by nine of the top Face + Body brands sold by ASOS - Harry’s, L’Oreal Paris Elvive, NYX, Olaplex, Sunday Riley, The Ordinary, this works, Too Faced and Urban Decay.
Shoppers wanting to get their hands on these specially curated samples should head to the following leading shopping locations from 10am-6pm:
Manchester – Friday, 24 March at the Arndale Centre
Liverpool – Saturday, 25 March at Liverpool One, Paradise Street
London – Sunday, 26 March at Old Truman Brewery, Ely's Yard
ASOS began selling beauty and grooming products in 2004 and rebranded the category to Face + Body in 2017. Today, ASOS is the go-to destination for 20-somethings exploring the category in a fun, playful and radically inclusive way, with over 13,000 individual products from c.200 brands.
- ENDS -
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