ACAS26 Aug 2022 11:48
Talks back on with NUJ and Reach have until Tuesday to avert the strike. We have to hope it’s a serious attempt at a settlement and not merely a ploy to avoid disruption over the bank hol, a busy time for a volume digital publisher like Reach, otherwise we holders won’t see an end to this soon. The first ballot was so emphatic it’s not difficult to see a second going through, and the effect of this should not be underestimated because there is no army of freelancers out there waiting to replace the journalists who walk out, so millions of page views stand to be lost. I’m all for prudent spending but Mullen and Fuller haven’t got a particularly strong hand here. They’re saying they’ve got no money to sort this but they’ve just raised the divi, which not only gives them another rise through the back door but was going to double digits all by itself, so I would rather they had spent that money settling this as an LTH. They’ve just created seven roles covering women’s football, sorry, that won’t get eyes on screens in serious numbers, it’s a gesture. They are always advertising roles they now can’t fill, because of the wage issue. They’ve expanded the board with another two crony NEDs. So all this says to staff is ‘we’ve got money to spend, but not for you’. That’s a ticket to militancy in this business, where you have a combination of old hands who like their titles but don’t like Reach, after years of pay freezes at their end, and low paid leftie grads. At this stage I have to ask myself what are the board thinking. As far as I can see the only thing Mullen has brought to the table is the plan for newsletter sign ups, which isn’t rocket science, pretty much everything else is Fox’s legacy or from the editorial side of the business. Mullen hasn’t stopped money draining to Google and FB, he’s still giving away content you could charge for hand over fist, he’s wrecked the relationship with staff in a way even Sly Bailey and Maxwell didn’t manage, the sp is flirting with the lows of the pandemic and along with the Dweedledum of a CFO he’s charged us £7 mil for it. September folk are back from hols, back in their digital routine so this needs to be sorted by the end of the month otherwise shorters will have a field day.