RE: Daily additions2 Sep 2020 07:36
Good work Speroni
So on balance they now only have approximately 50% of the restaurants they had before lockdown.
300nr restaurants fully signed up in their 3rd year since float is embarrassingly poor.
Forget about the other 1800 and odd restaurants not actually signed up, they probably just agreed to allow BigDish to put them on the Bigdish app because it was free and no obligation.
If they couldn't convince restaurants to sign up for a measily 50p a cover , I don't think they have a chance of convincing them to commit to £200 or so a month.
It just won't happen, Dish doesn't have the kind of market presence needed to be able to command those kind of fees
Clearly hasn't been thought through, they would have been far better sticking to the 50p a cover and still allowing bookings to be made without restaurants having to give a discount and in doing so charge a higher booking fee.
Example table for 4 booked using the app friday night so restaurant booked not currently giving any discount but has to pay Dish a premium £2per head booking fee
Same table booked tuesday night and restaurant is offering 25% discount booking fee now only £1.25
15% = £1.50
10% = £1.75
50% = 50p
30% = £1.00
Table booked offering No discount = £2.00
A simple pricing structure where the restaurants only pay for what BigDish in effect bring to the table.
Imo Dish slipped up from the start trying to force restaurants into giving discounts this is what ultimately backfired and since it seems to be one failed idea after another.
I seriously fail to see anyone investing money into this
To many doing it now and doing it a whole lot better with far more market exposure than Dish who very few have heard of and with no money for a serious marketing campaign I don't see how things can be turned around.