Where could Ocado go next.19 Nov 2025 19:11
I don't yet have any position in OCDO, but I'm a satisfied customer who gets deliveries from them every other week.
But if they wanted to expand why did they choose America? I think their model works well here in the UK - my deliveries come from Coulsdon (Surrey), about 10 miles away from where I live in Greater London. Saves me driving to a supermarket, and the same for all the places that the van goes to on the same trip. It works.
So wouldn't Paris, Brussels , Munich etc. be be better target markets? Places with excellent public transport systems, where cars aren't needed. Instead of the US, where apart from a few cities, everyone does need a car, and can just go to the Supermarket anyway.