Reply to my enquiry9 Mar 2022 08:23
I wrote to them with my concerns and got the following reply.
Dear Lorraine
Thank you for your support and interest in Cellular Goods. We have already started our marketing and promotional campaign which began with our white paper. In our recent update we also mentioned the marketing and PR activity that we plan to roll out over the months ahead.
Our marketing focuses on digital and online, which is where our target consumers spend time and shop. We are not planning to carpet bomb the general public with advertising as this is not cost efficient.
For your interest our programmatic digital activity included British Vogue and GQ, London Luxury and YouTube and have been on air already. These targetted wellness, beauty and grooming audiences so we don't expect everyone to be able to see our ads.
Hope this is useful, and as mentioned in our CEO's statement, it will take time for our results to become evident.
As for the share price, day to day movements in the price are determined by many factors including economic and other macro factors that can lead to volatile prices and are beyond the company's control. As a company we are not authorised to give you personal financial advice, and you should consult your stock broker or financial adviser about such matters.
Best wishes
Cellular Goods Investor Relations