Extract of a report to Shippers on the future of Logistics within their Industryr29 Mar 2021 11:06
Shippers are apparently seeking a single supply chain software solution, whether it be from a software or logistics provider, that gives them visibility to everything that’s moving, irrespective of who is moving it.
Their problem is solved not through buying a single suite of logistics software, but by improving data accuracy and interoperability to enable disparate systems to more easily connect with one another.
Mature shippers, operate out of a single, monolithic system and build a lattice of customizations on top of it as their needs grow increasingly complex. Ultimately, this becomes really cumbersome and costly to maintain while keeping pace with the innovation more broadly happening in the space.
Emerging shippers, tend to use a hotchpot of point solutions. But it becomes difficult for these systems to talk with each other as they scale. In both cases, they run into problems with data integrity and interoperability.
For high-growth brands, this transition is relatively abrupt and extremely costly, This dynamic is reminiscent of how other domain-specific software categories have evolved, and there is tremendous opportunity for players that can bring better interoperability and scalability to bridge the gap the way Salesforce has for sales and marketing teams. Logistics, and supply chain in general, are entering a new era, called the “SaaS-ification of supply chain,” meaning the industry will become more dependent on niche software-as-a-service (SaaS) tools that can be easily connected with one another.Standardized integration between systems and data warehousing creates more opportunities for point solutions providers and enables shippers to get more benefit from their IT spend.
This has the potential to unleash a tidal wave of supply chain innovation by enabling shippers to leverage as many point solutions as they want without heavy integration or interoperability issues,. It could also make it easier to adopt point solutions, even for just a small segment of user and customer needs.
For larger shippers, there is often a bigger issue at play. Any decision to move to a single suite of logistics software is dictated by their company’s broader set of supply chain software, which generally starts with its ERP system or systems. There is great interest in cloud-based ‘edge’ solutions.
Some Original Equipment Manufacturers (OEMs) such as Starcom are innovating in this space by taking a reference-architecture or modular approach to device design for personalized solutions. Others are going to market with off-the-shelf or vertically-focused devices for quickly scalable deployments .