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I think margin will improve with DTC (mentioned in half year unaudited report). My reasoning (please tell if wrong) is that group sold out 775 units and revenues by 0.6mln... so that price got by BELL around $775 per unit... However in DTC website the price is $1,995 per unit i.e. https://xploroxygen.com/product/x-plor/
I have no idea on shipping costs but I assume that $1,000 per unit of profit for DTC and also television campaign nationwide in USA at end of September should boost sales. After all who knows the new product if not at hand?
"Launched Direct to Consumer ("DTC") website, generating first sales in August, with a nationwide (USA) television advertising campaign across five networks commencing at the end of September to drive sales and product awareness"