Exceptional Value II29 Jun 2026 20:56
In total, insiders hold 24.85% of the company while LONGS (retail investors) are estimated to hold ~43% of the stock.
And the institutional shareholder register is just as impressive for a company of this size.
Premier Miton Group holds 7.20% of the company. Unicorn AIM VCT holds 6.71%, while Stonehage Fleming holds 4.88%.
In total, institutions hold 18.79% of the company.
𝐓𝐡𝐞𝐢𝐫 𝐩𝐫𝐞𝐬𝐞𝐧𝐜𝐞 𝐬𝐮𝐠𝐠𝐞𝐬𝐭𝐬 𝐚 𝐫𝐞𝐜𝐨𝐠𝐧𝐢𝐭𝐢𝐨𝐧 𝐭𝐡𝐚𝐭 𝐇𝐔𝐃 𝐡𝐚𝐬 𝐬𝐨𝐦𝐞𝐭𝐡𝐢𝐧𝐠 𝐬𝐩𝐞𝐜𝐢𝐚𝐥: 𝐚 𝐬𝐜𝐚𝐥𝐚𝐛𝐥𝐞 𝐛𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐦𝐨𝐝𝐞𝐥 𝐢𝐧 𝐚 𝐠𝐫𝐨𝐰𝐢𝐧𝐠 𝐦𝐚𝐫𝐤𝐞𝐭, 𝐰𝐢𝐭𝐡 𝐚 𝐦𝐚𝐧𝐚𝐠𝐞𝐦𝐞𝐧𝐭 𝐭𝐞𝐚𝐦 𝐭𝐡𝐚𝐭 𝐡𝐚𝐬 𝐝𝐞𝐦𝐨𝐧𝐬𝐭𝐫𝐚𝐭𝐞𝐝 𝐚𝐧 𝐚𝐛𝐢𝐥𝐢𝐭𝐲 𝐭𝐨 𝐚𝐝𝐚𝐩𝐭, 𝐝𝐢𝐬𝐫𝐮𝐩𝐭 𝐚𝐧𝐝 𝐠𝐫𝐨𝐰 𝐚𝐠𝐠𝐫𝐞𝐬𝐬𝐢𝐯𝐞𝐥𝐲.
Now, let’s talk about the free float, because this is where it gets really interesting.
With 434.06 million shares in issue, and 86.64% of shares in ‘sticky’ hands, that leaves a paltry 13.36% free float, albeit the true tradable liquidity is considerably tighter as smart money is increasingly mopping up the ‘weak hands’.
Now, with regards to growth, HUD's track record is remarkable.
In October 2025, The 2025 full year results showed revenue rising 44% to £18.65 million, with gross profit increasing to £730,000 from just £35,000 the previous year.
But the company is not standing still.
Peeko is now live on Temu, eBay and Amazon, with margin per order on Temu around £5 and Amazon just under £3. The company is also positioning itself early in live auction commerce, the fastest growing retail format globally, with Peeko active on eBay Live and Whatnot.
𝐓𝐡𝐮𝐬, 𝐟𝐨𝐫 𝐚 𝐛𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐰𝐢𝐭𝐡 £𝟏𝟖.𝟔𝟓 𝐦𝐢𝐥𝐥𝐢𝐨𝐧 𝐨𝐟 𝐫𝐞𝐯𝐞𝐧𝐮𝐞, 𝐠𝐫𝐨𝐰𝐢𝐧𝐠 𝐚𝐭 𝟒𝟒% 𝐚𝐧𝐧𝐮𝐚𝐥𝐥𝐲, 𝐰𝐢𝐭𝐡 𝐠𝐫𝐨𝐬𝐬 𝐩𝐫𝐨𝐟𝐢𝐭 𝐢𝐦𝐩𝐫𝐨𝐯𝐢𝐧𝐠 𝐫𝐚𝐩𝐢𝐝𝐥𝐲 𝐚𝐧𝐝 𝐚 𝐜𝐥𝐞𝐚𝐫 𝐩𝐚𝐭𝐡 𝐭𝐨 𝐩𝐫𝐨𝐟𝐢𝐭𝐚𝐛𝐢𝐥𝐢𝐭𝐲, 𝐭𝐡𝐞 𝐜𝐮𝐫𝐫𝐞𝐧𝐭 𝐯𝐚𝐥𝐮𝐚𝐭𝐢𝐨𝐧 𝐥𝐨𝐨𝐤𝐬 𝐧𝐨𝐧𝐬𝐞𝐧𝐬𝐢𝐜𝐚𝐥.
The price-to-sales ratio is approximately 0.21. Even a rerating to the fundraising price would imply a ratio of just 0.40, still modest for a business growing at 44% annually.
Bottom line, HUD is a classic turnaround story with a twist. The business has already turned around; the market is only now beginning to catch up.
Today's 20% rise confirms the rerating is well and truly underway, and yet we are still under the radar.
With 86.64% of shares in ‘sticky’ hands, the free float is tight and the potential for a sustained rerating is significant. The gap to 1.75p remains substantial, and the gap to the 52-week high of 3.70p is cavernous.
With the board buying at higher prices, institutions holding firm, margins rebuilt, new channels opening, the stars are aligning.
The hard part is done.
𝐁𝐫𝐢𝐧𝐠𝐨, 𝐰𝐡𝐚𝐭 𝐜𝐨𝐦𝐞𝐬 𝐧𝐞𝐱𝐭 𝐢𝐬 𝐭𝐡𝐞 𝐞𝐱𝐜𝐢𝐭𝐢𝐧𝐠 𝐩𝐚𝐫𝐭.
ATB
Bunsenburner, Reapz, RachelsDad, IanLaurence, Borrowedfunds, Horsetrader, et al; Great Posts!
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