Proximity advertising3 Sep 2016 20:33
Courtesy of cot toner on Advfn:
Item in today's Daily Mail highlighting the advances of 'proximity marketing' , the article specifically mentions Proxama, but Vipera may also be a beneficiary down the line especially with regards to the comments in their previous results commentary.
hTTp://www.dailymail.co.uk/news/article-3771772/Mobile-phone-users-bombarded-ads-shops-bookies-know-nearby.html
Couple of general small extracts from attached article :
'This type of so-called 'proximity marketing' already exists, but is set to be worth £33bn globally by 2020 as mobile phone firms and giants such as Google look to cash in on technology which allows them to spy on customers' phones.'
'Proximity marketing has been trialled by technology firms for a number of years, but recent advances have made it the next boom area.
From VIP's prelim results issued in April :
"In parallel, the Group has, using the Motif Platform, developed new customer services in the field of proximity marketing solutions during 2015 in the retail segment, which are expected to contribute more significantly in the 2016 financial year."
Commentary in Monday's results may give a better insight into VIp's advancement or not into the 'proximity marketing' arena.