First retail deployment14 Sep 2016 18:23
Vipera (LON:VIP) 5.12p £13.25m
The specialist provider of mobile financial software services, has deployed its new retail customer engagement solution with its first customer, a large Italian retailer. Through proximity technologies, it allows the engagement of individual customers in stores with personalised mobile notifications matching their spending profile and the delivery of a coherent experience with an omni-channel communication strategy integrating e-commerce, CRM, social channels and loyalty programs.