riddler 5 Sep 2009 13:57
Thanks riddler. Also thanks for your post and perspective on the DWY investment, which I always like to read on the various boards you post, very interesting.
For me as a business studies lecturer I tend to approach my investments in the same way as I teach my students to by (time & level of research depending on the proposed size of the investment) by carrying out a SWOT, PESTLE, Financial analysis. What has to be 100% for me before I bother with the research mentioned is the product (appeal, demand, quality, longevity), the sector & company outlook including SMART aims and objectives and most important of all the people (quality & trustworthiness ). For me personally my research dictated that I should buy with a view to holding long term.
MS seems to me like an honest, shrewd lady who is determined to make DWY succeed. I often send e-mails to the CEOs of the companies I invest in, to be fair most are courteous and reply back. MS replied within a couple of hours to my e-mail, for me the fact that she replied so quickly answering my questions gave me confidence, lack of response from CEOs makes me jittery. Having had 1.25m shares the other day MS is going to be hell bent on fast-tracking production and delivering value here.