Adam Davidson, CEO of Trident Royalties, discusses offtake milestones and catalysts to boost FY24. Watch the video here.
LOTM if Amazon etc have shelved their platforms to work with mirriad then that’s huge and they do clearly have a moat. We’ll see but surely they’d just buy mirriad rather than letting all their dev work go to waste. Anyway, we’ll see.
The fact competitors are coming is good as it validates the space. The fact one of these monsters doesn’t buy mirriad for say £50m means the IP isn’t creating a moat. Mirriad has stagnated and it seems highly unlikely they will be part of the pie will which be massive in 3-5 years. The big boys will want the revenue stream to themselves. No way will they let a little UK minnow take a slice. Alarm bells rang when no one came forward when mirriad up for sale last year.
This was from 12 months ago at the 3p raise - In the event that the Company is unable to meet such obligations as a result of the failure of the Fundraising to complete and in the event that the Company is unable to secure alternative sources of funding, the Directors believe that it is unlikely that the Company will be able to continue as a going concern and it is highly likely that the Directors would (in order to fulfil their duties to the Company's creditors and to other applicable stakeholders) seek to place the Company into some form of insolvency proceeding
The announcements made by Amazon and NBCU that they were, or intended, to enter the in-content advertising market;
The Directors expect other major media and adtech companies to enter the in-content market over the next twelve months. The Directors believe that ultimately this will lead to an industry-wide development and adoption of in-content advertising as a new advertising format.
There are, however, emerging competitors who provide similar services (in some respects) to those provided by the Company and several who have longer established business models with larger revenue streams operating in adjacent business sectors. It is also possible for very large and well-resourced organisations who sell advertising products as part of their core business to see the market potential that the Company sees. While the Directors believe that replication of the Company's platform is complex and a level of protection is afforded by various intellectual property protections, including patents, copyright, trademarks, trade secrets and contractual provisions, to preserve its intellectual property rights, an organisation with the ability to invest and devote resource to the development of an advertising product could ultimately replicate the service provided by the Company. Many of the Company's competitors and potential competitors have significantly greater financial, technical, marketing or service resources than the Company and have a larger base of products, longer operating histories and/or greater name recognition. In addition, the Company's competitors may be able to respond more quickly than the Company can to changes in partner requirements and devote greater resources to the enhancement, promotion and sale of their products and to the development of new products.
*spelled out
LOTM I can only assume you cannot read between the lines and need it spelt out. As I posted the potential of Mirriad massive as the VPP space will be massive so that’s why mirriad has signed demand and supply side partners for years (see Disney 3 years ago). The point I’m labouring is Mirriad’s moat/IP isn’t deterring competitors and some massive players who could gobble mirriad up if necessary which is clearly isn’t. Mirriad has talked potential for years, same patter and my point is the revenues in as few years will be huge and my bet is mirriad wont be around as will have gone under or bought out (less likely as would have happened).
Are you not concerned they are still burning nearly £800,000 a month, have an unweighted pipeline for the rest of the year of £2.6m which is awful and they’re more than likely gonna raise again within 12 months. If they can.
I understand you’re new here and underwater but you need to be realistic and hopefully your days of hyping to naive investors over.
You also forget mirriad had a for sale sign up last year and they said no one was interested. VPP will be massive in a few years so huge money. If mirriad had a most so IP stopped others from getting in on it they’d have been bought last year or even now for less than £50m or 10p a shares feck all to big boys.
lotm unlike you i am a realist hence i said a raise before june 30 was highly likely whilst you enticed newbies to buy. i understand that accounts have to be signed off and have been invested here for years so have seen the impressive partners both demand and supply side, linkedin posts but have also seen revenue stagnate, cash burn continue and more jam tomo spread. again i think the potential is massive but the ceo not delivering. 12 months ago a discounted raise at 3p and here we are one less than half that. we signed disney on a 2 year trial 3 years ago and what happened to that? programmatic going for nearly 18 months and the ceo clearly doesn’t see it accelerating any time soon given the steady take up will see future growth. £2.6m in the entire sales cycle pipe is more than worrying. again i’ve been here years not months so have seen similar patter regurgitated. the company said 12 months ago competition a large risk and with amazon, nbcu and others coming along i suspect mirriad will go under next year or be bought out for feck all. i mean this was from nearly 2 years ago - both amazon and nbcuniversal announced that content in their streaming platforms would feature virtual product placements.
amazon is using the beta ad product in its shows, such as the bosch franchise, leverage: redemption, and tom clancy's jack ryan. prime video and the ad-powered frevee service both use the novelty product – as does nbcuniversal’s platform pea****.
as mentioned above, these kinds of ads are embedded within shows after production. for instance, a bag of m&m’s was digitally added to a bowl on a table in a bosch episode.
there will be large players with deep pockets who will take this space and we’ll be nowhere to be seen.
He’ll be nicely rewarded for doing very little. First thing he should do is get rid of the awful CEO. They hope to break even next year, when? Likely the last week in Dec if at all. The quote below doesn’t inspire confidence as highlighted by the awful unweighted pipeline. It tells me future growth a way off so a raise next year inevitable.
continue along the steady path towards programmatic, which has always been identified as the catalyst for future growth.
We have no idea what revenue was like in Q1, or how Q2 is actually doing.
Given they are running out of cash end of August revenue clearly poor as is what's booked in until then. They are burning at least £762,500 a month given they had £6.1m cash Dec 31. They launched their first programmatic campaign some 18 months ago, roll out painful and the pipeline says a lot.
LOTM I am sorry to say but you clearly don't know how raises work for PLCs. The fact they would have only had 3 months worth of cash by the time the new shares are admitted (28 May) is pretty shocking. The BOD are happy not to have the share price any higher as all it would mean is a larger discount. They are burning cash at a crazy rate and the unweighted pipeline a huge concern. Last time the share price went to over 4p from a raise at 3p and then of course lots of profit taking so the share price settled at around 2p and this time I expect similar to happen. For all the partnerships and LinkedIn hype revenue is still awful, cash burn high and the only near on certainty is they come back to the market in less than 12 months for another raise. Given most business is done in H2 I still can't believe how crap the unweighted pipeline is.
2phevs remember when you were pumping and people posting on here that they’d bought and thanks for the research. I pointed out they’ve been posting positive stuff on LinkedIn for years and revenues continue to struggle. I also pointed out a raise due as accounts need signing off and you tried to belittle me and few took notice. You have no self awareness.
I’ve only got 500k shares so checking in just to correct 2phevs often OTT posts as he has is clearly desperate to sucker more naive punters. As Mirriad say there are some major players developing their own versions and I doubt the co you mention is one. Mirriad a leader for sure but I wonder how long it will last.
Yes this website has a different volume figure to Mirriad's website, LSE and Hargreaves Lansdown. The trade went through and on the day it affected the spread
You're talking more nonsense. The pipeline is all the discussions they have so initial meetings that then turn into pitches and take time and given most of their activity happens back end of the year that's when whatever they convert from the figure will more than likely take place. Honestly, you should keep your fanciful predictions to yourself. If they thought they'd get anywhere near that revenue figure they would have their broker issue a guidance note. You've clearly never worked in this space or understand the machinations of PLCs, like a few others on here I hasten to add. Be careful as your fanciful predictions and ramping have likely suckered in the less experienced (who tend to frequent this BB) and they'll be suffering large paper losses. I understand you're massively overweight in here so are keen to ramp but watch what you write for the sake of those wet behind the ears.
Go to advfn and you will see 3 trades. You will also see the volume here is wrong.
That’s the issue with you 2phevs you post inaccurate info. Like saying unweighted pipeline (anything in their sales cycle so very loose) was booked revenue. You need to be careful as some unsuspecting naive members here may be silly enough to buy as a result of your info. As I say, best to stick to RNSs.
You now assume Amazon is using Mirriad’s platform when mirriad itself said 12 months ago they and others had developed their own. Best to stick to regulated info.
No it didn’t. There were 3 trades. 1 sell went through as 1 was cancelled.
That’s a very good comparison. BIDS worked with superb partners, was game changing tech and the leader and raise after raise with carrots always dangled and then everyone looking back inevitably shafted including IIs. It’ll be interesting to see who dumped 20m at 1.25p. I wonder if the entity has more to dump. You would think once the shares come to market it will struggle to get into the 2s while profit taking happens. Anyway, best to switch off until Tuesday.
I’ll keep my meagre 500k but if it gets near to 2p will consider whether to sell.
Enjoy your weekends all. Maybe try some shrooms. If not come Tuesday read past REGULATED RNSs as opposed to making yourself feel good re LinkedIn or indeed look at their LinkedIn posts from 3 years ago. Same old.
Anyway, a good weekend to all.
Good questions there 2phevs.