RE: Analyst report 28/02/194 Mar 2019 18:45
Start to the year 2019.
Since the beginning of the year 2019, the ITV Family share of viewing is
increasing by 6% and the volume of viewing is up 2%. Nevertheless, the shortterm outlook is challenging as regards the demand for advertising due to
economic and political uncertainties in the UK. Total advertising revenue should
decrease by -3-4% in the first four months of 2019.
Finally, ITV confirmed the final phase of talks with the BBC for the launch of
BritBox which is a new on-demand and ad-free streaming service.
Analysis
Broadcast & online
In 2018, total advertising revenue was £1,795m representing 86% of Broadcast &
online revenue. The moderate increase in advertising revenue (+1% vs. -5% in
2017) benefited from strong growth in online (+36%) which more than offset the
decrease in spot advertising. The increase in the ITV Family share of viewing
(+1.5pt to 23.2% o/w 16.9% for the main channel) and the volume of viewing
(+3%) were good supports. Management also emphasized the higher share of
viewing in the 16-34yr age group. ITV 16-34 volume of viewing decreased by 2%
for the ITV Family (o/w +2% for the main channel) while 16-34 volume of viewing
dropped by 13% in the TV market.
The UK advertising market has been affected by a lack of confidence due to the
economic and political uncertainty related to Brexit. Retail (the prime contributor to
ITV advertising revenue, 17% of the total), Food, Cosmetics, Airlines/Travel &
Holidays, Automotive reduced their advertising spendings in 2018. Conversely,
ITV benefited from advertising spending increases from Telecommunications
(+18%), Entertainment and Leisure (+14% boosted by the Football World Cup),
Government (+14%).
The year 2019 looks uncertain on the back of the confusion on a Brexit deal. ITV
is anticipating a decrease of 3-4% in advertising in the first four months.
‘Integrated Producer Broadcaster’
ITV is committed to strenghening its ‘integrated Producer Broadcaster’ specificity.
In 2018, ITV Studios had a good performance with organic revenue growth of 4%,
higher adjusted EBITA (+5%) and a stable adjusted EBITA margin (15% of
revenue).
Revenue outside the UK increased to 56% of the total in 2018 (vs. 54% in 2017).
It reflected a strong performance of Studios ROW (including strong growth in
France due to the Voice and the Voice Kids) and Global Entertainment
(distribution business) thanks to significant deliveries of drama to Netflix, Amazon,
Hulu for instance.
ITV Studios has a strong pipeline for 2019 and onwards. Good organic revenue
growth is expected in 2019 considering more revenue (c.£100m) currently
secured compared to the same period last year.
New streaming service BritBox
ITV confirmed the final phase of talks with BBC for the launch of BritBox which is
a new streaming service, on-demand and ad-free. BritBox will provide British TV
films, new original and exclusive series, a range of programmes from ITV, BBC
and other broadcasters.