RE: Brokers saying does over £100m FCF still so insanely cheap now1 Apr 2026 11:19
I think taking the loss and selling goco may be the best way forward for them. I've noticed at my own company organic web traffic is down 10% just the last 30 days, and down 45% in 12 months, despite maintaining the 1st search result position throughout as people really just use the AI analysis instead of clicking on links now. It's a "small" website with just below a million visitors a year, so probably not something I can extrapolate to Future, yet i'm aware in the industry how hard others are hit, with the only largely unaffected websites being apps where tools are used and text output wont suffice. But what I dont understand is why FUTR falls when other things like Reach climb, and the only thing I can imagine is instead of using cash for further acquisitions in a dying media model, they should instead start paying a larger dividend. They could easily match RCH's 12% at ToW with their FCF for years.