RE: sp15 Mar 2015 08:17
In my opinion, the sector has two tiers. Price war and high quality. Waitrose's main rival is M&S but not Morrison,Asda or Tesco. Looking from a shopper's view point, Sainsbury's managing their shop location well but best of all, the shopping experience is closer to so called high quality supermarket. My only concern is that M&S food department is so strong and offering very competitive pricing strategy to indeed very attractive looking products.