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To me, it's a Buy. Chairman and CEO sold their positions to avoid any possible sanctions which make the company safe to invest. On the other hand, the Vale mine is closed in Brazil. Price should go up further.

It will be interesting in the coming days.

Cigarette makers British American Tobacco and Imperial Brands faded after the US Food and Drug Administration named National Cancer Institute director Ned Sharpless as acting commissioner to replace Scott Gottlieb, who announced plans to step down earlier this month.

“This reinforces our view that investors were premature to assume that Gottlieb’s departure would lead to a lighter regulatory hand over the tobacco industry out of Washington. It now appears the FDA will not skip a beat in its pursuit of tobacco regulations, and we continue to believe Congress will seek to become more involved in addressing the youth ecigarette epidemic during the months to come.”

HEIGHT SECURITIES

You are talking about the App, but it works for return visitors.

What about the new customers? Where they will hear about Asos? The funnel starts with search engines or social media.

Two weeks ago Asos.com suffered a Google penalty. As a result, it lost more than 70% of its visibility (keyword ranking). Last week it improved slightly, but still far away from the original rankings.

Businesses like Asos, who are solely dependent on search engines, it will definitely put dents on the balance sheets.

Why it's dropping now? Almost 5%!