RE: Twitter post....6 May 2020 14:05
I don’t think it is. Clear where the product belongs (NHS trusts etc), that is done by relationship building, approaching directly and exhibitions etc.
Sounds like relationships exist already so that is good.
Not saying everything is as good as it could be and I don’t know if they are doing what I think should be done but I personally don’t see social media as the way to Market.
Working with a trust to have the product developed as they wish is great..... then comes the monetisation
Developing the product from the customers perspective is ideal and makes the sales job as the end easier and more likely
Just my opinion