How the DEB BOD did not use this?6 Apr 2019 23:54
Profit is determined by:
the money you get from sales
the cost of stock – if you're selling a product
all the expenses you incur.
Sales, gross profit and net profit are the income earned by the business. Cost of goods, commissions/discounts, variable and fixed expenses are business expenses.
Keeping a close eye on each of these will ensure you're maximising the profit in your business, which can be calculated by:
sales – which consist of commissions paid / discounts given + cost of goods + gross profit
gross profit – which is made up of variable + fixed expenses + net profit
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Increase your sales
Improve profit by looking at the money you earn from sales, and increase:
the number of customers
the volume of goods or services existing customers buy
the sales price.
To increase your sales, objectives should include:
ensuring as many potential customers as possible know about your business – and what you have to offer
existing customers are happy with your product or service – and want to buy more of it.
If you have a good marketing strategy in place, it will help you increase the number of customers – or the amount they buy.
A marketing plan:
lists your key marketing strategies
explains how each strategy will work
identifies how much the strategies will cost
shows you how the strategies support each other.
Conducting market research will help you identify and define marketing opportunities and problems, and generate sales.
If you don't have a template for a marketing plan, use our template below.
Marketing plan template (DOCX 140.2 KB)
Review your sales prices regularly
Ensure you're covering all related costs and still making a profit.
Find out how to calculate margins, mark-up and break-even amounts – this will help set the right sales price to meet your profit expectations.
Calculate cost of goods sold
Cost of goods = opening stock + purchases - closing stock.
Manage your cash flow by carefully watching your stock levels and keep a close eye on your payments to suppliers and payments from debtors.
Calculate cost by industry
Retailing and wholesaling;
is the difference between the stock at the start and end of an inventory reporting period – this would include stock sold in between
Manufacturing;
is finished-goods stock, plus raw materials inventories, goods-in-process stock, direct labour, direct factory overhead costs – and goods sold in between
Service businesses;
is determined by labour used rather than sale of a product – so calculating the cost of goods sold is simpler due to the low-level use of materials required to earn the income.
Review your expenses
Expenses have an impact on profits. Review your expenses and look for ways you can cut back.
Separating expenses into categories helps calculate your cos