RE: Can't beat good quality. Tidal change against fast fashion?11 May 2023 12:20
" there is a basic saying in marketing to never look at sample of one research."
such a 'basic saying' that you have written it down incorrectly lol. what a clot.
you mean, of course, 'one sample of research'.
not a good start for a "marketing consultant" me thinks.
"daytrade has just shown how that saying is never more true than here"
then maybe write it down correctly, it will then show you actually understand what you are writing about properly.
"so people always buy quality. nope systemically untrue. people buy what they perceive to be value within their budget and individual priorities. "
indeed, this is partly correct, however people would always choose quality over cheap tat if they have a choice. clearly some unfortunate people can only afford cheap boo tat, but most would prefer a nice armani suit if funds permit (unless your coasty of course). evidence of same is the amount of people on low/no incomes who have expensive mobiles/netflix/sky tv/new cars on hp/holiday abroad money etc etc etc then ***** about the cost of lifes neccesities. everybody, well funded or not, likes better quality, even if they cant afford it, they aspire to have it.
"i believe he is also a shareholder in rya, which is hardly a paragon of quality"
indeed i am, europes biggest low coster airline and profitable enough to just spend $40b on new aircraft over the next few years. the reason for such success is people aspire to travel, and are able to do more of this if paying £100 a seat rather than £1000. you dont retain any product of substance with a plane ticket (nor a greggs sausage roll), it is merely a means to an end over a short lived inconsequential period of time and not comparable to some cheap tat clothing you retain. people will put up with a small seat for an hour or three to get to magaluf, but in the main aspire to better for products they retain ownership of and may use again and again..
the ultimate "quality" of an airline of course however, is safely plonking its customer back onto the tarmac without incident. i believe rya are fairly good at this, the same as most others, they just charge less, and it is certainly the business model that the vast majority of the industry has moved towards in recent years, and consequently rya are expanding greatly.
one similarlty between rya and boo is that you either 'love em or hate em'. currently boo's firmly in the latter camp.
one more noticable difference, is that rya have a ruthlessly focussed industry leading management team growing the business year on year. boo's need 'extra incentives' to do the basics of their roles, and are failing at that, hence the cr@ppy sp.
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