RE: What will/has happened to the AM37 boat and sub projects?3 Jun 2020 15:40
Personally I don’t see a big issue with it. I am sure they just have a few designers working in conjunction with a few companies and get paid very well for using the name. Kinda like F1 sponsorship but they get paid for the people to advertise Aston.
Aston Martin apartment building in Miami. How can that not be good advertising? Maybe if they don’t sell and the developer goes bankrupt, that could be bad.
Anyway enough waffle, using the brand I am sure will be a strong point for Stroll so although obviously the core business is key some well placed partnerships can give good exposure and profit for little to no cost.