RE: Applied6 Feb 2024 14:01
Applied is definitely in better position than SIS right now, a scan of respective filed accounts shows some significant cost / efficiency differences, e.g. Applied has a work force that is half that of SIS for a similar turnover, SIS marketing and Admin overheads are astronomical in comparison, even after you take out the non cash items.
SIS making a large loss whilst Applied makes a nice profit and has positive cash flow.
I have been using SIS products for years, hydration, bars, gels and recovery products, and would not change, but the business needs to get the fundamentals right, drive operational efficiencies and make a better return on the marketing spend.
Now we have a new leader in place, I am expecting this to happen, from a personal point of view, I would love to be leading this business as I think the potential is sky high, but our new Exec chairman needs to get hold of the business and start to drive it, either that or put a COO in to do exactly that . There is no reason why opening up distribution in new countries / markets cannot take us beyond the £100m sales in the next 18 months, but the management team needs to own this objective and drive hard.
I do see growth in the share price from current levels and I am looking forward to the next update.