RE: Times article yesterday - "Avoid" advice12 Mar 2026 13:38
The value of the brands are worth way more than $13.7b! If Guinness were spun off or sold analysts estimate the standalone business value could fetch $10/12billion, + they own Royal Challengers Bengaluru (RCB) estimated value $2b , Smirnoff standalone business value $6-10b, Johnnie walker $12-15b, Hennessy $10/15B, Don Julio $5-8b, Moet $6-9b.
These ranges reflects what a buyer might pay for each brand which includes; global brand rights, production and bottling contracts, distribution rights, marketing and ready to drink extension's ie Smirnoff ice.
Diageo owns 200 alcohol brands, 60% of its profits comes from just 5 of them! I think its quite obvious what they need to do!