RE: Breakout18 Mar 2026 10:01
WPP, in the middle of slashing costs, shedding jobs and restructuring, had its best month for new business in January, much of it on the media side, for four years.
And the December quarter of 2025 was the group's strongest for net new business since 2020, according to JP Morgan rankings.
According to WPP's new CEO, Cindy Rose, new business already secured in 2026 to February exceeded the total impact of wins for the whole of 2025.
Those wins include the UK Government's lead media account, Reckitt and Henkel media in Europe, Norwegian Cruise Line global media and the Jaguar Land Rover integrated mandate.