Travel booming6 Feb 2026 13:38
Looking forward to the next update, if some of the below filters through to OTB It should be a good one. ive added more on this pull back.
Good luck.
UK travel agents are reporting record-breaking booking figures for the "Peaks" season in early 2026, with several firms declaring January 2026 their strongest month in history.
Major reports from the industry include:
Not Just Travel: Reported its biggest-ever Peaks period, with four times as many record-breaking sales days in January 2026 compared to last year. Cruise bookings grew 1.6 times faster than land sales.
The Inspire Group: Hailed its strongest-ever January trading with three specific record-breaking days (13, 15, and 28 January), seeing a 30% year-on-year increase in sales over 2025.
Barrhead Travel: Reported its strongest trading day on record on 31 January, with overall bookings up 37% compared to the same day in 2025.
EasyJet Holidays: Declared record levels of volume and revenue during this January booking period, noting that summer 2026 is building particularly well.
Thomas Cook: Reported a 60% year-on-year rise in bookings on "Sunshine Saturday" (the first Saturday of January), driven by demand for winter sun in Egypt and Spain.
Advantage Travel Partnership: Noted that rather than a single peak day, the month saw sustained demand with revenue up 17% year-on-year.
Key Trends Driving These Records:
Cruise Boom: Cruise sales are seeing unprecedented growth, with river cruising up 54% for some agents.
"Milestone" Holidays: Record numbers of high-value bookings exceeding £20,000 have been reported, as consumers prioritise bucket-list experiences.
Early Summer Planning: Summer 2026 is currently the dominant booking season, already accounting for nearly 50% of total sales.
undefined
undefined
undefined
7 sites
NJT and Barrhead Travel report record performances in January
3 Feb 2026 — 3 February 2026. Two travel companies have reported record-breaking performances during Peaks with strong January trading. Not Jus...
Travel Gossip
Advantage reports 2026 travel trends and bookings surge
20 Jan 2026 — Speaking as the industry moves through January, which is traditionally the busiest booking month of the year, Advantage Chief Exec...
Selling Travel
Not Just Travel attributes record January to cruise and ...
2 Feb 2026 — Not Just Travel attributes record January to cruise and 'milestone' holiday bookings - News. Not Just Travel attributes record Jan...
Aspire Travel Club
Sign In
Follow the stocks
