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WPP's Sudler & Hennessey Buys Majority Stake In System Analytic

Wed, 16th Dec 2015 10:04

LONDON (Alliance News) - Advertising and marketing group WPP PLC on Wednesday said its Sudler & Hennessey healthcare marketing unit has acquired a majority stake in System Analytic in London.

System Analytic offers a database and online tool set to help pharmaceutical companies identify and engage opinion leaders across a range of fields, WPP said.

WPP did not provide any financial details on the deal.

Shares in WPP were up 0.3% to 1,517.00 pence.

By Sam Unsted; samunsted@alliancenews.com; @SamUAtAlliance

Copyright 2015 Alliance News Limited. All Rights Reserved.

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