LONDON (Alliance News) - Advertising and marketing giant WPP PLC on Monday said its Kantar data investment management business has signed an affiliation agreement with Rahbar Bazaar Market Research Institute in Iran.
WPP said the deal will give Kantar a presence in the Iranian market.
"There's been a very high level of interest in Iran among our clients since the easing of the sanctions. With a population of over 80 million people, Iran presents a significant growth opportunity for many of our global clients," said Kantar Insights' Stephen Hillebrand.
"This agreement heralds Kantar's commitment to help develop new business opportunities for our clients in this important growth market," he added.
WPP shares were down 0.3% to 1,626.00 pence.
By Sam Unsted; samunsted@alliancenews.com; @SamUAtAlliance
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