(Sharecast News) - Video advertising technology company Tremor International announced on Friday that its RhythmOne media division has achieved a number of top rankings in the second quarter Programmatic Seller Trust indices, as issued by omni-channel fraud intelligence company Pixalate.
The AIM-traded firm said RhythmOne ranked first among its peers in each of Pixalate's Global, Mobile and Video Trust indices.
It said RhythmOne's ability to combat invalid traffic and fraud was driven by 'RhythmGuard' - its proprietary brand safety technology.
Tremor explained that RhythmGuard's detection algorithms, combined with data from third-party verification partners, helped to ensure uniform quality across supply and demand partners.
"I am pleased to see our RhythmOne division leading the market in terms of seller trust, especially as fraud continues to be one of the principal challenges facing digital advertisers," said Tremor chief executive officer Ofer Druker.
"It is a testament to the quality of our team and our technology that advertisers are confident that they can purchase the highest quality inventory available when they partner with us."
20 Dec 2023 15:55