(Sharecast News) - Tremor International updated the market on the growing adoption of the cross-platform planner offered by its Nexxen advertising technology platform by broadcasters on Thursday.
The AIM-traded firm also unveiled an auto budget allocation feature.
Launched in April, the company said the cross-platform planner by Nexxen was designed to enhance the ad purchasing process.
It said it allows advertisers to fine-tune their cross-screen video campaigns, ensuring they could achieve the most comprehensive reach possible using broadcaster inventory.
The innovative tool was reportedly transforming the advertisement buying experience, bridging the gap between various screens and ensuring seamless advertisement delivery.
One of the features of Nexxen's cross-platform planner is its ability to use advanced, consolidated data, offering a complete optimisation across both linear and digital platforms, addressing the common industry challenge of operational silos and the associated inefficiencies.
Tremor said early users of the state-of-the-art tool included industry giants like A+E Networks, FOX, and soon, TelevisaUnivision.
"We're thrilled to see the momentum we're gaining across the platform and particularly with our cross-platform planner, as broadcasters realise what a game-changer this tool can be both for their monetisation, and the advantages and efficiency they can offer their advertisers," said Nexxen's chief strategy officer, Kenneth Suh.
"Post-rebrand to Nexxen, we continue to invest in our technology and greatly value the support and feedback we're getting from our clients as we do.
"One example of this investment is the auto budget allocation feature, which we believe answers the market need for greater fluidity and control over spend amongst streaming properties and enables more informed scenario planning against strategic audience targets."
At 1602 BST, shares in Tremor International were up 0.19% at 162.3p.
Reporting by Josh White for Sharecast.com.
