(Alliance News) - Tremor International Ltd on Monday said it will relaunch and amalgamate several products within its portfolio under the new name Nexxen International Ltd.
The New York-based advertising technology company said combined demand-side platforms Amobee and Tremor Video, supply-side platform Unruly and connected TV advertising server Spearad - all within its brand portfolio - will collectively relaunch under the Nexxen International name.
It said the new unified brand name "encompasses all of the company's key strategic growth pillars", while Amobee and Tremor Video will operate as Nexxen DSP, Unruly as Nexxen SSP and Spearad as Nexxen Ad Server. Tremor added Nexxen SSP and Nexxen Ad Server will go to market collectively as Nexxen CTRL.
"Nexxen embodies our vision for a robust and flexible horizontal platform that can be tailored specifically to meet our partners' needs by enabling effective video campaigns across all screens, with a specialization in CTV," said Chief Executive Officer Ofer Druker.
"This new chapter is grounded in delivering meaningful value, capitalizing on the collective strength of our technology, data and services to work in the ways that are most impactful to brands, agencies and publishers.
"As we look to the future, Nexxen is well-positioned to drive superior outcomes, through advanced audience discovery and planning tools with cross-platform capabilities that ensure incremental reach in converged linear and Connected TV, unique and exclusive data sets including ACR, and powerful, dynamic data-driven creative."
Shares in Tremor International were up 1.0% to 293.73 pence each in London on Monday afternoon.
By Greg Rosenvinge, Alliance News reporter
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