Online's share of UK grocery market will double again in a few years - Ocado CEO

LONDON, July 14 (Reuters) - Online penetration of Britain's
grocery market will double again in the next few years, the boss
of online supermarket Ocado forecast on Tuesday.

Industry data shows penetration has almost doubled in recent
months to 13% from 7% before the COVID-19 pandemic hit.

"We strongly believe that demand will continue to grow. I
think we'll see another doubling of the (online grocery) market
in the next few years," Ocado Chief Executive Tim Steiner told
reporters after the firm published first half results.

He said once levels of 20-30% were reached the economics of
stores would be challenged. "You'll then see a continued channel
shift to significantly greater market share and ultimately to be
the mainstream market share."
(Reporting by James Davey; Editing by Alistair Smout)