LONDON (Alliance News) - Ultrasound training simulators provider MedaPhor Group PLC on Wednesday said it has secured a sales and marketing collaboration agreement with Inventive Medical Ltd to cover the two companies' respective direct sales regions.
The partnership will be focused on lead generation and joint marketing opportunities and will allow the two companies to tender jointly for medical simulation installations which require full torso scanning capabilities.
No financial details were revealed on the agreement.
"This collaboration will enable both companies to extend their marketing reach in Europe and the US and importantly, offer a joint solution for the growing number of medical simulation centres that are requesting full torso ultrasound training through simulation," said MedaPhor Chief Executive Stuart Gall.
By Sam Unsted; samunsted@alliancenews.com; @SamUAtAlliance
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