MARKET TALK: Morgan Stanley Upgrades WPP Group, UBM

0625 GMT [Dow Jones] Morgan Stanley upgrades WPP Group (WPP.LN) and UBM (UBM.LN), both to equalweight from underweight. Has a price target of 635p for WPP, and 510p for UBM. Says caution over the economic outlook in Europe means investors are favouring ad agencies with their considerable US and South East Asian exposure. As far as UBM is concerned, the brokerage notes the recent fall in the shares, evidence of solid 2011 exhibition rebookings and the reversion to a 5% yield. WPP closed at 629.5p, and UBM at 502p. (peter.nurse@dowjones.com) Contact us in London. +44-20-7842-9464 Markettalk.eu@dowjones.com (END) Dow Jones Newswires July 08, 2010 02:25 ET (06:25 GMT)