YouGov PLC - London-based research data and analytics group - acquires 'open banking' start-up Lean App, with the aim of improving its products and services with financial transaction data. Open banking refers to financial technology that allows third-party developers to build applications and services around a financial institution.
YouGov said its it buying all of Lean App in a three-year earn-out deal tied to enriching and expanding YovGov's data in the UK and US. All four of Lean App's co-founders - Luke Dugdale, Tom Stuart, Max Lascombe, and Artur Jurgenson - will join YouGov as part of the deal. The price was not disclosed.
YouGov Chief Executive & Co-Founder Stephan Shakespeare says: "We are excited to bring Lean App into the YouGov fold as we continue to invest for growth in line with our strategy. The addition of financial transaction data, alongside the launch of YouGov Safe, expands our capabilities to provide our clients with data that verifies consumer behaviour."
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By Will Paige; willpaige@alliancenews.com
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