IN BRIEF: Trustpilot embeds enhanced app within Shopify platform

Trustpilot Group PLC - Copenhagen-based consumer review platform - Agrees "enhanced" partnership with Shopify Inc. A new Trustpilot app for Shopify goes live on Monday that allows merchants using the online shopping ecosystem to connect directly with the Trustpilot customer review platform. The improved Trustpilot app for Shopify provides improved data synchronisation and automated features.

"Merchants want simple ways to build credibility with customers as they grow online," comments Deann Evans, managing director of EMEA at Shopify. "As AI changes how people discover and decide what to buy, independent customer feedback becomes one of the strongest signals a merchant can build. Making Trustpilot reviews easier to collect, manage and surface across Shopify helps our merchants compete on one of the things that matters most to any business, genuine customer trust."

Trustpilot stock price: 251.64 pence, up 5.2% in London on Monday

12-month change: up 3.9%

By Tom Waite, Alliance News editor

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