Itaconix - New Hampshire, US-based speciality polymer developer - Announces distribution program with Brenntag North America to promote sustainable cleaning in household, industrial and institutional cleaning applications. Brenntag North America is a subsidiary of Brenntag SE, a chemical and ingredients distribution firm.
Under the agreement, Itaconix and Brenntag North America will promote the performance, safety, and sustainability benefits of Itaconix cleaning polymers to Brenntag North America's existing base of over 2,000 household, industrial and institutional customers.
Chief Executive Officer John Shaw said: "As we increasingly succeed with larger home care brands through our focused direct marketing efforts, we are seeing growing opportunities for our plant-based solutions in a broader range of cleaning applications. Brenntag North America has the market presence and technical support in the United States, Canada and Mexico to reach more HI&I customers with the performance, safety, value, and sustainability of our Itaconix cleaning ingredients.''
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By Chris Dorrell; chrisdorrell@alliancenews.com
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