eve Sleep PLC - London-based direct-to-consumer mattress retailer - Hires Masood Choudhry as non-executive director, effective immediately. Choudhry is a former executive at online fashion retailer ASOS PLC, where he was director of Supply Chain Development. For the past four years, he has been vice president of Logistics at ASOS peer Zalando SE, with responsibility for managing the Berlin-based company's supply chain. "This is a great appointment to our board," eve Sleep Chief Executive Officer Cheryl Calverley. "Masood has been at the forefront of the transition to e-commerce for over a decade with many of Europe's largest and most prestigious online retailers."
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By Tom Waite; thomaslwaite@alliancenews.com
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