Cellular Goods PLC - London-based cannabidiol-focused skincare brand - Says its Rejuvenating Face Serum will be included in the monthly 'Swag Bag' by cosmetics line Jamie Makeup. Owned by celebrity makeup artist Jamie Greenberg, Jamie Makeup's 'Swag Bag' features five of Greenberg's most-rated beauty products and is sent to a network of "VIPs, makeup artists and followers in the USA". Says inclusion in the 'Swag Bag' strengthens "brand affinity" in the US, as well as brand exposure.
Interim Chief Executive Officer Darcy Taylor says: "[Greenberg] is a well-respected makeup artist in the US with celebrity clients such as Margot Robbie, Taylor Swift, and Kaley Cuoco and has previously collaborated with brands such as Burt's Bees, Glossier, Sisley, Makeup Forever, and Ren Skincare. Jamie's promotion of our next-generation skincare products helps to increase awareness of Cellular Goods' products and gain traction with new potential customers, increasing sales and revenue growth."
Current stock price: 0.50 pence, up 25% in London on Wednesday
12-month change: down 70%
By Sabrina Penty, Alliance News reporter
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