Bidstack Group PLC - London-based in-game advertising platform - Says that it has added three new titles to its portfolio. The new partnerships will see Bidstack deliver non-intrusive in-game ads for Gold Town Games, Spinoff Games and, in addition, with an unnamed European mobile game developer.
Antoine Jullemier, head of supply at Bidstack says: "We are delighted to be partnering with these three publishers. These partnerships diversify the audiences brands can reach in-game with Bidstack. More importantly, they empower our partners to continue creating great games with a monetisation strategy that respects their artwork and enhances the experience which supports customer acquisition and retention."
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By Arvind Bhunjun; arvindbhunjun@alliancenews.com
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