Imperial Innovations invests 1.5m pounds in tech firm Semetric

Technology commercialisation and investment group Imperial Innovations has invested 1.5m pounds in technology firm Semetric, the company behind global music analytics specialist, Musicmetric.The group said that the investment was part of a £3m funding round which also included its existing investor Pentech Ventures LLP. Commenting on the development, Susan Searle, Chief Executive Officer of Imperial Innovations, said: "Semetric's platform offers customers tangible insight into consumer behaviour, enabling brands and music companies to make better marketing and promotion decisions. With a strong and experienced team in place, Semetric is poised to make an impact across a range of media verticals. We are delighted to be making this investment, our second alongside Pentech Ventures." Greg Mead, Chief Executive Officer of Semetric, said: "The Musicmetric brand has become synonymous with music analytics and this investment will further enable us to develop the Semetric technology platform and drive similar success across television and film analytics. We are pleased that Imperial Innovations have recognised the huge opportunities that exist in media analytics, and welcome their support at this exciting time for the business."MF