(Alliance News) - Shares rose in Eagle Eye Solutions Group PLC on Wednesday, as it announced a five-year contract with Australian retailer Woolworths Group Ltd for use of its AIR platform.
Shares in the London-based marketing services provider were 12% higher at 388.00 pence on Wednesday. Woolworths shares closed 1.6% higher at AUD38.25 in Sydney.
Under the agreement, Woolworths will use the AIR platform to allow for the end-to-end management of real-time digital promotions and support its transition to a digitally-led rewards program.
The platform will be deployed on its app, eCommerce business and other digital media.
"We are extremely pleased to have won this contract with Woolworths Group. It is testament to the capabilities of our technology that another world-leading retailer with clear ambitions to adopt a digital future has chosen Eagle Eye. We look forward to deploying our Eagle Eye AIR platform across Woolworths' network of Australian and New Zealand stores to drive value through personalised promotions and rewards," said Chief Executive Tim Mason.
By Dayo Laniyan; dayolaniyan@alliancenews.com
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Eagle Eye (EYE)