LONDON (Alliance News) - BT Group PLC's newly acquired mobile operator EE Monday launched a new strategy to improve its customer service, including adding 600 roles in the UK and Ireland, and also set out its 4G coverage targets.
EE is aiming to have 100% of its customer service calls handled in the UK and Ireland by the end of the year.
Additionally, the company is working to boost rural areas in the UK, aiming to increase 4G coverage to 95% of the UK's landmass by 2020, investing particularly in coverage for so called 'notspots', or areas where people cannot access mobile services.
As part of these measures, EE on Monday 'switched on' 4G coverage in Shetland and the Isles of Scilly, which it said had been enabled by fibre broadband links that BT has deployed.
"We're bringing 100% of our EE customer service calls back to the UK and Ireland. We?ve already seen a major boost in customer satisfaction by creating 1,400 new service jobs here since 2014. Now we?re creating 600 additional jobs to handle all EE customer service calls in the UK and Ireland by the end of this year, providing the best possible experience for our customers," said EE Chief Executive Officer Marc Allera in a statement.
Shares in BT were up 0.1% at 435.55 pence Monday morning.
By Hana Stewart-Smith; hanassmith@alliancenews.com; @HanaSSAllNews
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