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RhythmOne enters anti-fraud collaboration with Pixalate

Tue, 20th Nov 2018 12:36

(Sharecast News) - RhythmOne on Tuesday formed a partnership with Pixalate to integrate the company's traffic-detection and filtration technology into its platform offering.The advertising technology company said Pixalate's technology will work in conjunction with its own pre-existing brand safety technology to offer an added layer of anti-fraud detection across all screens, including desktop, mobile, tablet and TV.Jorg Nowak, senior vice president of global sales at RhythmOne, said: "Brand safety is a paramount concern for our clients, and a top priority for all campaigns that run through our platform. As a leader in the advanced TV ad market, we take our responsibility to provide clients with high-quality OTT (over the top) inventory very seriously."OTT is used to refer to content providers that stream media as a standalone product directly to viewers over the Internet, bypassing telecommunications and television platforms.Pixalate's technology has recently been accredited by the media ratings council and is the first technology to do so for sophisticated invalid traffic detection and filtration for OTT video advertising.Jalal Nasir, chief executive of Pixalate, said: "High CPMs and lack of measurement standards have made the OTT channel a breeding ground for fraudsters. We are proud to meet the challenge head-on with our industry-first MRC accreditation for invalid traffic detection and filtration in OTT."RhythmOne's shares were down 4.85% at 147.00p at 1258 GMT.
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4 Feb 2019 13:46

Taptica to buy RhythmOne for £135m

(Sharecast News) - Mobile video advertising company Taptica International has agreed to buy RhythmOne for approximately £135m in shares.

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30 Jan 2019 08:32

Taptica in advanced talks to buy RhythmOne

(Sharecast News) - Taptica confirmed on Wednesday that it is in advanced discussions with RhythmOne about a potential takeover of the company in an all-share deal.

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13 Dec 2018 09:44

Rhythmone cuts loss as revenue soars on integrated acquisitions

(Sharecast News) - RhythmOne's shares were boosted on Thursday after the digital advertising technology outfit cut its interim losses as the integration of YuMe spurred revenue growth.

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19 Jan 2017 08:39

RhythmOne buys rewards and engagement platform for $42.5m

(ShareCast News) - Digital media firm RhythmOne has bought Perk, a Canada-based mobile-first rewards and engagement platform, for $42.5m in order to strengthen its scale. The AIM-listed company announced that it closed the deal on Thursday, after it agreed to buy Perk's issued outstanding common and

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5 Jan 2017 10:00

RhythmOne appoints Richard O'Connor as CFO

(ShareCast News) - AIM-listed digital advertising company RhythmOne has appointed Richard O'Connor as its new chief financial officer. He will take over from Ed Reginelli, who has decided to step down after five years in the role, following a "suitable handover period" and Reginelli will be availab

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5 Jan 2017 08:01

RhythmOne Appoints Richard O'Connor As New Finance Chief

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5 Dec 2016 09:04

RhythmOne to buy Canada's Perk for $42.5m

(ShareCast News) - Video search company RhythmOne is to buy Toronto-listed Perk, a mobile-first rewards and engagement platform, for $42.5m in a bid to strengthen its scale and platform. The AIM-listed company has agreed to buy Perk's issued outstanding common and class A shares and certain employee

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15 Nov 2016 13:39

RhythmOne encouraged by reduction in H1 pretax loss

(ShareCast News) - RhythmOne is encouraged to see its first-half results reflect its strategic and operation focus on core mobile, video and programmatic products. The company booked a first-half pre-tax loss attributable to shareholders of $10.9m, from a year-earlier loss of $79.5m. Chief executiv

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15 Nov 2016 10:18

RhythmOne Confirms Expectation Of Revenue Growth And Return To Profit

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11 Oct 2016 11:38

RhythmOne shares rise on first-half revenue growth

(ShareCast News) - RhythmOne provided a preliminary update on its expected performance for the half year to 30 September on Tuesday, flagging revenues of at least $80m, 80% of which was derived from core mobile, video and programmatic products. The AIM-traded firm said it made programmatic revenues

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11 Oct 2016 07:21

RhythmOne Says First-Half Trading Exceeds Its Expectations

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12 Jul 2016 09:45

WINNERS & LOSERS SUMMARY: Positive Updates Boost Galliford And Dechra

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12 Jul 2016 08:37

RhythmOne confident online ads will escape Brexit effect

(ShareCast News) - Online advertising agency RhythmOne, which changed its name from Blinxx in June, expressed confidence about returning to full year profitability and played down the effects of Brexit as trading in the first quarter "materially" beat expectations. A trading update for the first qua

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12 Jul 2016 07:26

RhythmOne First Quarter Trading Exceeds Its Expectations

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