R4E.L Share News (R4E)

(Sharecast News) - Live entertainment communications company Reach4entertainment announced the launch of 'Story House' - a live entertainment-focussed public relations agency - on Wednesday.The AIM-traded firm said the newly-established entity, majority-owned by r4e, would be launched in partnership with David Bloom, which the board described as a "leading "practitioner in the sector, and key stakeholder in Story House.It said Story House's launch marked an "important step" in its strategy to expand its portfolio of complementary businesses, both organically and through targeted investments, offering a diversified range of services and creating synergies to maximise value.The addition of Story House would apparently enable r4e to provide further competencies to its core theatrical production client base, in order to fully support them in driving consumer interest in their shows.Story House was launching as a public relations agency to a number of leading West End, UK, and world-touring clients, including 42nd Street, Strictly Ballroom, True West, Benidorm, Walking with Dinosaurs, and Company - the show launching in the autumn."We are delighted to announce this important and exciting step forward for r4e," said Reach4entertainment chief executive officer Marc Boyan."Following the launches of Dewynters Amsterdam and Wake the Bear earlier this year, the launch of Story House is consistent with our strategy to grow the business both organically and via acquisitions as we continue to strive to offer our clients both a competitive and exclusive service."Boyan said Bloom's "considerable experience" and network of 20 years in the sector would be "crucial" in successfully establishing the agency as a new entity of the company."The enrolment of a number of high-profile clients already is testament to the fact that David is hugely respected in the industry, and with this in mind, we have significantly de-risked the business."We are now focused on building upon the strong foundations in place at Story House and look forward to informing the market of its progress in the coming months."David Bloom added that, with both the market and media landscape "ever changing", it was an "exciting and challenging" time to be crafting stories for audiences that were growing increasingly diverse."The best campaigns are driven by strategy: the right channel, at the right time, with the right message," David Bloom explained."I want Story House to be at the forefront of this, fully integrating PR with paid media and social, to ensure all elements of a campaign are working together."Supported by r4e with their unrivalled global position of pioneering and creative thinking, I look forward to Story House collaborating with our clients to ensure our work is dedicated to realising their ambitions."