Motive Television Plc Share News (MTV)

Motive Television perked up after the mobile devices TV content provider revealed the name of the broadcaster with which it signed a deal in October of last year.The agreement, which is expected to generate around $1.1m in revenue in the first year of operation, is with Sagemcom, a leading European provider of Digital Set Top Box solutions. The Motive Television Anytime technology is being provided to Digiturk, a Sagemcom customer and leading satellite television operator in Turkey that broadcasts Turkish programming to viewers in Turkey and around the world.Field trials with the first batch of set-top boxes are planned for early autumn, with a commercial launch scheduled for the end of this year."Turkey has enormous potential for growth; almost 18 million TV homes, an increasingly sophisticated urban population, and expanding commercial links with Europe,2 noted Motive's Chief Executive Officer, Len Fertig.Chairman Michael Pilsworth told Sharecast last month that the Turkish company had been keen on keeping news of the field trials under wraps until Motive had successfully adapted its "Television Anytime" technology to Sagencom and Digiturk's requirements, so as to keep competitors in the dark. --jh