(Alliance News) - GVC Holdings PLC and 888 Holdings PLC on Thursday both announced new measures for player protection, amid regulatory pressure to address problem gambling.
GVC is an Isle-of-Man headquartered sports betting and gaming company.
GVC announced new partnerships with game data analyser Future Anthem Ltd and gambling software solutions provider Mindway AI as part of its new "advanced responsibility & care" player protection programme.
GVC will be piloting Future Anthem's "anthemetrics safer play responsible gambling" solution.
The solution uses game data to provide a detailed understanding of player behaviours on games, predicting and optimising player behaviours, game engagement, and play frequency amongst other factors.
Working with Mindway AI, GVC will use its self-identification test, which combines neuroscience and artificial intelligence, to provide participants with detailed feedback about their decision-making to provide advice and guidance on how they can best maintain control of their gambling behaviour.
The new partnerships with Future Anthem and Mindway AI, will complement GVC's inhouse capabilities by utilising "behavioural, neuroscientific and academic based algorithmic learnings" to minimise harm in customers, GVC said.
In a separate announcement, 888 said it is rolling out a new customer-centric safe gambling feature.
The Gibraltar-based online gaming entertainment platform provider said the feature includes a customer-facing interface on its website which will provide all players with improved understanding of their gambling behaviour.
The new feature has been dubbed the control centre.
"The control centre will ensure that safe gambling continues to be front and centre of the 888-user experience. Accessible to customers from 888's homepages, the control centre will provide a 'one stop shop' for customers to monitor their activity through intuitively presented data and take any necessary actions to control their gambling," 888 Holdings explained.
The feature is initially launching in the UK with further localised versions due to be introduced to customers in 888's other markets over the coming months, the company said.
Regulators in key markets such as the UK and Germany have increasingly stepped up pressure on gambling operators to prevent gambling addiction, including stake limits.
GVC shares were down 1.5% at 946.40 pence each on Thursday morning, while 888 was down 0.4% at 265.00 pence each.
By Greg Roxburgh; gregroxburgh@alliancenews.com
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